Effects of SARS-CoV-2 Pandemic on computer communication: delayed consequences and new behavioral standards

The relevance of this study is revealed in a selection of online communication tools with the forced consequences of the spread of SARS-CoV-2 in the world, revealing the effectiveness of distance learning. Objective: to trace the transformation of the speech and behavioral standard depending on the internal understanding of their own knowledge about computer-mediated communication in comparison with traditional methods of communication; to evaluate the effectiveness of virtual communication based on the analysis of the needs of communicants in the process of online communication. The presented analysis of the form of communication demonstrates the processes of transformation of the speech and behavioral profile of communicants, which allows for additional research for a wide range of readers who practice online interaction on an observable basis. The material was data from an online questionnaire in which 261 respondents from Kazakhstan took part. The methodology is based on the psychological verbal-communicative method of anonymous online questioning using Google Forms via social networks. Results: online communicants identified the ZOOM platform as an important tool for online communication as an important factor in maintaining stable interaction in a professional environment, training and social communication. Effective computer communication poses the problem of compliance with the norms of online communication for successful interaction. Further study of qualitative and quantitative indicators of various online software tools is of interest for improving the linguistic modeling of educational online discourse with the prediction of the result

Transformation of the concept of "power" as a basic cultural value in the media discourse of modern times in metagraphic representation

The relevance is due to the fact that new geopolitical realities cause the transformation of basic concepts, which include the concept of "power", which has an internal conflict of content, where there is power as self-possession and power as the management of others. At the same time, the concept of "power" itself is built in various linguistic and philosophical coordinate systems. The research is based on an ethnic-psycholinguistic scientific paradigm, within which the concept of "power" is analyzed from the point of view of structure and semantics as a separate element of linguistic consciousness, actively represented in the speech activity of representatives of various linguistic cultures (Kazakh, Russian, Anglo-American, Chinese). The appeal to this concept is predetermined by the acuteness of the experience of the problem of power itself as a constantly evolving socio-political institution. The aim of the study is to model the concept of "power" in the modern linguistic consciousness of modern times with the establishment of its structural and content specificity. The complexity of the claimed topic is predetermined by the initial ambiguity of power as a social phenomenon, which includes a binary of oppositions: "I" individual and "We" collective, the ability to control oneself and the ability to control others, legitimate power and illegitimate power, ethical power due to respect and authority and the power of oppression and pressure due to fear. The metagraph of the complex socio-political basic value "power" perfectly illustrates the representation of this complex concept, demonstrating qualitative transformations in the structure of the meaning of this concept at different levels of lexico-semantic, neurasthenic and symbolic-semiological hierarchy